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2018 Ingredient Trends to Watch for Food, Drinks, and Dietary Supplements: Probiotics.

After impressive 2016 sales landed probiotics a spot on last year’s list of ingredients to watch, it’s clear that probiotics continue to shine. SPINS tells Nutritional Outlook that in 2017, probiotic supplements were once again the number-one bestselling ingredient in both the natural and specialty gourmet channels, with 4.0% and 10.6% growth, respectively. In the mainstream multi-outlet channel, probiotics again came in at number two, with 3.7% growth (SPINSscan Natural, SPINSscan Specialty Gourmet, Conventional Multi-Outlet [powered by IRI], 52 weeks ending November 5, 2017).


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